OVERVIEW

lululemon

lululemon has evolved their brand and has created "The Local" in cities throughout the world. Each "Local" is driven by the community, exhibiting local vendors and workshops - while still running as a lululemon store. They came to us for the branding of their new Philadelphia Store, that engulfed the "grit" of Philly, but the purity of their brand.

Deliverables //

BRANDING SYSTEM

COLLATERAL