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How a Cold-DM Landed Me a Job with “The Lynx".

April 20, 2017

 

The Story

 

It was a day like any other on my news feed when I came across resilient designer, Kim Lincon. A local blog, @fishtownhappenings, featured her company’s recent branding of lululemon’s new concept store — dubbing the work “fresh, clean, and purposeful”. I was curious to hear about a Philly-based company taking on such a sophisticated community project. But moreover, I needed to know, where had Lynx and Company been hiding?

 

I DM’d Kim directly seeing if she’s hiring, then and there, she responded immediately. A few days later I found myself in the stylish Northern Liberties WeWork, meeting the “Lynx” herself. I was immediately impressed not only learning about her bulldog mindset and self-starting motivation, but the clients she’s worked with.

 

Kim began as freelancer under “K.Lynx Designs” — working as an illustrator for a publishing company and bartending at night to get the bills paid. Five years ago, she moved to Philly, with the only objective to have her own studio. She unveiled her tactic that they majority of the jobs she’s gotten, was just cold-emailing the people she wanted to design for.  It clearly worked, she’s scored jobs with Nickelodeon, Razorfish, Johnson & Johnson,  SEI Investments, Elizabeth Arden, etc … Kim starting picking up her own clients, and decided to gear up and say “bon voyage” to freelancing.

 

A New Face...

 

Here’s where she’s at now... she recently rebranded as Lynx & Co — a design studio with the mission to collaborate with people that actually inspire and make an impact. Moving quickly, as the world according to Lynx does — she’s quickly building the team and is ready to take on bigger projects.

 

With clients such as: The Well Building Institute, M.Night Shaymalan Foundation, and CrossMedia, just to name a few — the company is doing just that.

 

 

Back to the story...

 

After a (totally enjoyable) interview, Kim hired me on the spot — with the reasoning, that she digs my cold-contact approach. I respect what she’s doing in the city right now as a creative #ladyboss and knew I had to be part of it. With my background in Illustration and go-gettin’ drive, she saw a lot of herself in me and I felt the same. It was a perfect fit: I wanted to help keep the wheels turning and she wanted to shake things up.

 

 

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Kim’s definitely motivating and infectious. When I was first starting to get to know her, she would describe her business as being hungry and never stopping. She pushes me to take it up a notch.

 

- Karen Yee, Designer

 

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Today...

You will find Lynx and Company, an unstoppable business,  jumping into its new color palette, typefaces, and voice with Kim Lincon at the head of the table. And as for me, you can usually find me with a stacked cup of coffee in hand, debating with Kim and Karen over serif or san serif — blue or red — discussing what strategy means with some of the hardest working people in the Philadelphia.

 

 

>> Meet the team,

>> See The Work

 

 

 

 

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