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THE NAME /
SouthPointe needed to feel like more than a development. The goal was a destination with its own identity, an exclusive place to live just outside the city, with a presence that matched the quality of the architecture and interiors by Morrissey.
We developed the name, SouthPoint, that feels like a neighborhood rather than a project, one that signals exclusivity and a sense of retreat while staying rooted in its location.
THE BRANDING /
We created a modern, premium identity that reflects the architecture and interior design by Morrissey, so the brand and the buildings feel like one cohesive experience. At its center is a subtle nod to a compass pointing south, a quiet reference to the community’s location and the “Pointe” in its name.
SERVICES /
Naming
Brand Identity
Site Signage
Wayfinding
Buyers Book
Website
Messaging
ABOUT
SouthPointe is an exclusive South Philadelphia community of 140 luxury townhomes and condominiums, with a private swim club and resort-style amenities. We partnered with Trove Capital to build the brand from the ground up, shaping how the community is named, seen, and experienced.
INDUSTRY /
Real Estate
Development
Hospitality
We are a multi-layered
collective of creatives
developing holistic solutions
for modern brands.
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More to come as project continues to develop.
Stay tuned...
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